Social media interactions are a vital aspect of a company’s brand, impression, and customer relations. This means businesses are under great pressure to quickly and professionally respond to customers who reach out to them through social media. This course teaches your company’s social media representatives how to efficiently respond to social media messages and posts. Stressing the meaning and importance of professional social media interactions, this course opens by introducing the key characteristics of effective social media communication. Showing how social media communication can positively (or negatively) project the company’s image and brand, this course illustrates examples of each element of a proper, professional social media interaction to ensure customer satisfaction and loyalty. Utilize this course so your social media presence engages and attracts customers, professionally addresses all of their questions and concerns, and adds value to their experience.