Business relationships are established and maintained based on mutual trust. As the saying goes, it’s not what you know, but who you know. Of course, that’s not the whole picture. This course examines the importance and process of building your personal brand. It defines a personal brand, how a leader goes about building their personal brand, and specific steps a leader can take to build their brand. Whether you’ve been in the workforce for a short period of time or you have extensive executive management experience, everyone can learn something from this course. Use this course either for yourself or any of the budding leaders in your organization to help institute a sense of learning and personal growth.