The drive for convenience has changed in the past 30 years which means businesses must design and sell new products and services accordingly. Failing to create the customer experience relative to all customer interactions is one of the main reasons businesses today are struggling. This course shows learners how to win the hearts and minds of the people who keep a company in business — their customers. In a comprehensive, humorous and straight forward manner, this course explains why customers behave the way they do and how organizations can more effectively meet their needs. Present this course so all employees learn the effect of constant connection on customer behavior, the importance of marketing, and how smart businesses have learned to think smaller in order to grow.