The key difference between a thriving company and a struggling company is their quality of customer service. This gives businesses and their employees who offer remarkable customer service experiences the ultimate competitive advantage. Delivering on its title, this course teaches learners, from business owners to cashiers, the difference between excellent customer service and poor customer service. Refreshing and entertaining, this course effectively shows how and why excellent customer service is critical to high levels of customer loyalty and retention. Present this course to ensure all employees who engage with customers understand what motivates customers, how to anticipate their needs, and communicate with them effectively, yet respectfully.