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Scaling A Business: Sales and Marketing Strategies

10 Lessons
27-40 Minutes
13 Quiz Questions

Course Overview


This course on sales and marketing strategies features successful business leaders from well-known companies sharing some of their secrets to success. This course helps you think of who your audience is, how to satisfy their needs, and where they are most likely to learn about your company, whether that may be online, print, television, or through another medium. This course also explores the buying process from the customer’s perspective, as well as how the customer deals with the post-purchase process, including customer service. Gain insight into creating a sales force and developing a selling process, through the materials presented in this training lesson. Utilize these best practices and create a targeted and efficient way to market and sell your product.

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Scaling A Business: Sales and Marketing Strategies thumbnails on a slider
Scaling A Business: Sales and Marketing Strategies thumbnails on a slider
Scaling A Business: Sales and Marketing Strategies thumbnails on a slider

    Key Audience


    Anyone involved in sales and marketing, specifically those in or seeking leadership roles

    Course Topics


    Introduction to Marketing
    Marketing Through the Product Itself
    Marketing Through the Media
    Marketing Through Thought Leadership
    Customer Service
    The So What Factor
    Targeting Specific Prospects
    The Right People to Approach Within a Company
    Developing a Selling Process
    Creating a Salesforce

    Workplaces


    Not Specified

    Course Detail


    Course ID
    ttprsbsm_vod

    Time

    27-40 Min
    Questions
    13

    Languages

    en

    video format

    HD

    captions

    No

    Resources

    No

    Lessons

    10

    Remediation

    Yes

    Bookmarking

    Yes

    Feedback

    Yes

    Microlearning

    no